2014-10-14 KPFT Development Cmte. Minutes<br><br>Draft Agenda<br><br>I. Call to Order & Roll Call<br><br>II. Agenda<br />
approval<br><br>III. Approval of 2014-09-16 Minutes<br><br>IV.  Development Director's Report: R Lewis <br><br>V.  Fall<br />
Pledge Drive: Ideas (including Community Allies) T Allen<br><br>VI. Reports:<br><br>            A.  Vehicle donation<br />
program- R Lewis<br><br>            B.  Sustainers Program: R Lewis<br><br>            C.  Tennis tournament: T<br />
Weisgal<br><br>            D.  Capital Campaign: R Lewis<br><br>            E.  Ray Hill Roast-  T Allen<br><br>VII. <br />
New Business<br><br>IX.  Adjourn Meeting<br><br>2014-10-14 KPFT Development Cmte. Minutes<br><br>Draft Agenda<br><br>I.<br />
Meeting called to order at 7:39pmEST.  Present: Teresa Allen, Bill Crosier, DeWayne Lark, Nancy Saibara-Naritomi, Robin<br />
Lewis<br><br>II. Agenda approved without objection.<br><br>III. Approval of 2014-09-16 Minutes;  T Allen moved to delay<br />
approval of minutes until next month.  Passed without objection.<br><br>IV.  Development Director's Report: R Lewis<br />
<br><br>Mario Martinez Fundraiser: Nov. 11th (Tuesday) at Fondren Hall at St. Paul’s Methodist Church.  *T Allen<br />
volunteers to call major donors to Meet and Greet. Event.  *T Allen will call Science of Mind Church, Walter Bahn &<br />
other meditation professionals.  *R Lewis will check into using Meet-Up groups (T Allen will investigate this<br />
possibility also).  *R Lewis will send invite to LSB Chair Lark to send to LSB members (to send to associates that they<br />
think may be interested.  *B Crosier can send invite to HPJC group.  $20/per person.  R Lewis is working on Meet and<br />
Greet ticket price.<br><br>Mid-Main First Thursday event still bringing in money.  We solicited volunteers through<br />
“Sign-Up Genius.” (free)<br><br>Monthly Development Report to General Manager – 10/07/14 (FY14 report)<br><br><br />
<br><br>Listener Support Revenue Goals:<br><br>    Membership count on 10/07/14 = 7,227 (5% of estimated listening<br />
audience of 155,000/week (December 2013 weekly cumulative Arbitron number)<br>    Renewal Rate = 45% in FY13; 43% in<br />
FY14<br>    Average annual gift =  $178.50  in FY13; $197.09 in FY14<br><br> <br><br>LISTENER SUPPORT CURRENT $$$ TOTALS<br />
for FY14(as of 10/07/14):  $1,144,467 of income has been collected in FY14, 86% of the listener-support revenue goal for<br />
FY14 of $1,324,935. This sum is about 14% below projections. FY15 began October 1, 2014. October revenue collected so<br />
far is $4,929.<br><br> <br><br>Pledge Drives:<br><br>The Fall 2013 membership drive ran October 3, 2013 thru October 23<br />
and raised $271,997 in pledges, 85% of the $320,000 monetary goal. The fulfillment rate for this drive is currently<br />
77%.<br><br> <br><br>The Winter Quiet Campaign, ran through December up to the January 15, 2014, raising $46,016 in<br />
pledges was collected during the quiet campaign with a current fulfillment rate of 90%.<br><br>The Winter On-Air Fund<br />
Drive ran from January 16 thru February 1, 2014. The monetary goal for this drive was $300,000; the drive resulted in<br />
$220,754 in pledges, 74% of the goal. This drive currently has an 87% fulfillment rate.<br><br> <br><br>KPFT’s Spring<br />
2014 Fund Drive ran from April 30 through May 18 with a monetary goal of $280,000.  $236,425 was pledged by listeners,<br />
84% of the goal. Fulfillment rate for this drive is currently 79%.<br><br> <br><br>KPFT experimented with a 2 day fund<br />
drive on June 18 and 19 featuring the Juneteenth 1984 festival recordings. This drive brought in $11,310 in pledges.<br />
Fulfillment rate for this drive is currently 74%.<br><br> <br><br>The Summer Sizzle membership Drive ran from July 27<br />
through August 9, with a monetary goal of $180,000. The drive brought in $234,825 in pledges, 130% of goal. The drive<br />
currently has a 78% fulfillment rate.<br><br> <br><br>The Fall 2015 membership drive is scheduled to run from October 12<br />
through November 1, 2014, and the monetary goal is $320,000.<br><br>Capital Campaign for New Transmitter:<br>Currently,<br />
$52,254 has been raised towards antenna repairs and transmitter replacement, mainly from on-line donations and from<br />
pledges at the event with Amy Goodman in March and the Kemah Crawfish Festival.<br><br> <br><br>Direct mail and<br />
Telemarketing: <br><br>o    FY14 renewal mail has brought in $53,148 and 485 returning members.<br><br>o    FY14 lapsed<br />
member mail has brought in $2,695 and 32 lapsed members<br><br>o    FY13 tax letters have brought in $16,915 in<br />
donations since they were mailed on February 11.<br><br> <br><br>Community Relations/Events:<br><br>·                   <br />
  The Irish Aires show conducted a fundraiser for KPFT at Birraporetti’s restaurant in downtown Houston on September 13<br />
and brought in $2,404 in net revenue<br><br>·                      KPFT will be participating in Discovery Green’s<br />
Thursday concerts in the fall beginning September 25 through October 12<br><br>·                      KPFT will be the<br />
beneficiary of donations from Mid-Main First Thursday on October 2. Proceeds are still being tallied for this<br />
event<br><br>·                      The 1st Annual KPFT Tennis Fun Fest (and fundraiser) will be held in MacGregor Park<br />
on October 11<br><br>·                      KPFT will have a tent and karaoke booth set up at Discovery Green during<br />
Scream on the Green on Friday October 31.<br><br>·                      A fundraiser for KPFT featuring Mario Martinez<br />
of “The Mind Body Code” will be held on Tuesday, November 11 at St. Paul’s Methodist Church’s Fondren Hall<br><br>·     <br />
                A roast of Ray Hill (and fundraiser) is being organized for January 31, 2015. A venue is still being<br />
worked on<br><br><br>Web Presence:<br><br>o    The following statistics are for the period September 6 – October 6.<br />
Visits are up 4% over the previous month period:<br><br>1.        38,079 page views<br><br>2.        10,675 unique<br />
visitors<br><br>3.        Average time on KPFT’s site: 2:04 minutes<br><br>4.        43% of visitors are new to the<br />
site<br><br>    KPFT’s Facebook page has 13,200 likes, up 2%, and a total weekly reach of 14,400, up 47% compared to<br />
last month’s report.<br>    KPFT’s Twitter account has 2,977 followers, down 5% over the previous month.<br><br>V.  Fall<br />
Pledge Drive: Ideas (including Community Allies) T Allen; *R Lewis working with Texas Coalition for the Environment, R<br />
Lewis working with Legacy Healthcare—for the next Pledge Drive; T Allen will again attempt to secure Food & Water Watch<br />
as a Community Ally;  it was noted that Houston Meals on Wheels gets lots of coverage on KUHF.<br><br>R Lewis will<br />
provide materials to the LSB—a packet about KPFT which could be used for fundraising.  D Lark will consider presentation<br />
by R Lewis to the LSB at a convenient time; N Saibara-Naritomi recommends Oliver Stone DVD set for $175 donation which<br />
was given on KPFK.  Also recommends Ralph Nader premium and a Ralph Nader show that KPFK airs.<br><br>*LSB Chair D Lark<br />
will send email to LSB asking for them to promote donations to a favorite program for this pledge drive; will ask each<br />
to bring a group of 3 to work the pledge drive.  *R Lewis will give up-to-date membership figures on LSB members<br />
to<br>LSB Chair D. Lark. N Saibara-Naritomi moved that we allow groups to speak for themselves if they work the phones. <br />
It was agreed by the Cmte. that we will ask groups working the pledge phones to provide a script or more extensive info.<br />
about their org. to be used by the host at Pledge Central in acknowledging the Groups.  R Lewis will make sure that<br />
group information is put back on our website.  <br><br>VI. Reports:<br><br>            A.  Vehicle donation program- R<br />
Lewis will deliver a special “Halloween” push.<br><br>            B.  Sustainers Program: R Lewis – no projects at this<br />
time.<br><br>            C.  Tennis tournament: R Lewis says the Tennis Tournament has netted $4700 so far; lots of high<br />
schools were involved.  Rain caused us to schedule continuation in Dec. and more people can enter at that time  Lots of<br />
food was left over.  The subcommittee meets to go over what they learned from this event.<br><br>            D.  Capital<br />
Campaign: R Lewis will meet with John Proffitt this week and discuss plans for moving forward with LSB Chair D<br />
Lark.<br><br>            E.  Ray Hill Roast Subcomittee-  T Allen  R Lewis will concentrate on sustainer push;  Subcmte.<br />
will work on costs for certain tables.  N Saibara-Naritomi said invite City Council, State Reps & other elected<br />
officials.  D Lark will work w/ R Lewis on letters to City Council, State Reps and other elected officials and<br />
personally follow-up.  J Valinski, T Allen, B Crosier, R Lewis, D Lark, N Saibara-Naritomi will participate on this Ray<br />
Hill Roast Subcmte. which will meet by conference call on 10-23-14 at 6:30pm.<br><br>VII.  New Business: N<br />
Saibara-Natitomi asks about Outreach; Chair D Lark will ask Vice-Chair to revive the Outreach Cmte.  Chair D Lark wishes<br />
to discuss Capital Campaign with GM Bradley.  Some discussion of the concept of “Friends of KPFT” followed.<br><br>IX. <br />
Meeting adjourned at 10:04pm EST.<br><br>Respectfully submitted,<br>Teresa J. Allen, 2014-10-15;Approved 2014-11-18